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Více o knize
Focusing on the essentials of marketing research, this book provides an engaging introduction to the field. It covers three key areas: data collection, analysis, and the communication of findings. The author highlights how various skills and techniques are applied by researchers to deliver tailored services in different contexts, making it a practical resource for understanding the intricacies of marketing research.
Nákup knihy
Marketing Research: Tools and Techniques, Nigel Bradley
- Jazyk
- Rok vydání
- 2013
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Marketing Research: Tools and Techniques
- Jazyk
- anglicky
- Autoři
- Nigel Bradley
- Vydavatel
- Oxford University Press
- Vydavatel
- 2013
- Vazba
- měkká
- Počet stran
- 552
- ISBN13
- 9780199655090
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the essentials of marketing research, this book provides an engaging introduction to the field. It covers three key areas: data collection, analysis, and the communication of findings. The author highlights how various skills and techniques are applied by researchers to deliver tailored services in different contexts, making it a practical resource for understanding the intricacies of marketing research.