Marketing

The Thirtieth Edition of this marketing anthology offers a curated selection of contemporary articles from reputable sources, enhancing accessibility to current marketing trends. It includes organizational tools such as an annotated table of contents, a topic guide, and a general introduction, along with brief overviews for each section and a topical index. Additionally, it features an instructor's resource guide with testing materials and practical advice for classroom use, supported by an online student website for further resources.