Knihu momentálně nemáme skladem
Více o knize
The book critiques the prevailing notion that corporate responsibility is merely a societal obligation, arguing instead that companies must cultivate trust within local communities to secure their operational legitimacy. It outlines actionable strategies and programs designed to enhance a company's reputation. Additionally, it explores how philanthropy and volunteer initiatives can be leveraged not only for community benefit but also to gain a competitive edge in the marketplace.
Nákup knihy
Corporate Community Relations, Edmund Burke
- Jazyk
- Rok vydání
- 1999
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Corporate Community Relations
- Podtitul
- The Principle of the Neighbor of Choice
- Jazyk
- anglicky
- Autoři
- Edmund Burke
- Vydavatel
- Praeger
- Vydavatel
- 1999
- Vazba
- pevná
- Počet stran
- 208
- ISBN13
- 9781567201925
- Kategorie
- Politologie / Politika
- Anotace
- The book critiques the prevailing notion that corporate responsibility is merely a societal obligation, arguing instead that companies must cultivate trust within local communities to secure their operational legitimacy. It outlines actionable strategies and programs designed to enhance a company's reputation. Additionally, it explores how philanthropy and volunteer initiatives can be leveraged not only for community benefit but also to gain a competitive edge in the marketplace.