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The book examines the evolution of Hennes & Mauritz (H&M), Europe's second-largest clothing retailer, founded in 1946 by Erling Persson in Sweden. Initially focused on women's clothing through Hennes stores, the brand expanded in 1968 by acquiring Mauritz Widforss, a hunting apparel retailer that introduced men's collections. This pivotal acquisition marked a significant transformation in the company's identity and product offerings, setting the stage for its growth in the global fashion market.
Nákup knihy
Expansion Opportunities for H&M in Asia - Market Analysis, Sebastian Walter
- Jazyk
- Rok vydání
- 2010
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Navrhnout úpravu
- Titul
- Expansion Opportunities for H&M in Asia - Market Analysis
- Jazyk
- anglicky
- Autoři
- Sebastian Walter
- Vydavatel
- GRIN Verlag
- Vydavatel
- 2010
- Vazba
- měkká
- ISBN13
- 9783640511129
- Kategorie
- Podnikání a ekonomie
- Anotace
- The book examines the evolution of Hennes & Mauritz (H&M), Europe's second-largest clothing retailer, founded in 1946 by Erling Persson in Sweden. Initially focused on women's clothing through Hennes stores, the brand expanded in 1968 by acquiring Mauritz Widforss, a hunting apparel retailer that introduced men's collections. This pivotal acquisition marked a significant transformation in the company's identity and product offerings, setting the stage for its growth in the global fashion market.