Brand New Justice

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The book offers a critical analysis of the economic strategies of the world's wealthiest nations, emphasizing their reliance on low-cost manufacturing in developing countries. Anholt proposes a transformative approach for these nations to transition from raw material suppliers to producers, showcasing real-world examples from India, Thailand, Russia, and Africa. He highlights the challenges of this shift while advocating for enlightened capitalism as a means to bridge the wealth gap. Ultimately, it repositions branding as a potential force for positive change in the global economy.