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Buying in

What We Buy and Who We Are

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Hodnocení knihy

3,8(31)Ohodnotit

Parametry

Počet stran
320 stránek
Čas čtení
12 hodin

Více o knize

Exploring the evolving relationship between consumers and brands, Rob Walker introduces the concept of "murketing," where individuals actively engage in marketing campaigns and create personal brands. Through case studies of companies like Timberland and Red Bull, Walker illustrates how consumers adopt products as expressions of their identities rather than mere purchases. This work blends marketing insights with cultural anthropology, revealing the profound connection between consumer choices and personal identity in today's marketplace.

Nákup knihy

Buying in, Rob Walker

Jazyk
Rok vydání
2010
product-detail.submit-box.info.binding
(měkká),
Stav knihy
Dobrá
Cena
59 Kč

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3,8
Velmi dobrá
31 Hodnocení

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