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Handbook of European Intellectual Property Management
Developing, Managing and Protecting Your Company's Intellectual Property
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Focusing on the strategic management of intellectual property, this guide emphasizes treating brands and innovations as valuable business assets. It offers comprehensive insights into maximizing their potential, ensuring that readers can effectively leverage their intellectual property for greater business success. The book serves as a definitive resource for understanding the intricacies of brand and innovation management in a competitive marketplace.
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Handbook of European Intellectual Property Management, Adam Jolly
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- Rok vydání
- 2015
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