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Více o knize
Consumer response to global media branding is explored as a cognitive process crucial for both the advertising industry and academic research. The book emphasizes the importance of interpreting reactions to screen advertising within local cultural contexts, suggesting that this understanding is essential before conducting any quantitative studies.
Nákup knihy
Global Advertising, Attitudes, and Audiences, Tony Wilson
- Jazyk
- Rok vydání
- 2013
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Global Advertising, Attitudes, and Audiences
- Jazyk
- anglicky
- Autoři
- Tony Wilson
- Vydavatel
- Taylor & Francis Ltd (Sales)
- Rok vydání
- 2013
- Vazba
- měkká
- Počet stran
- 182
- ISBN13
- 9780415860895
- Kategorie
- Stará reklama, Podnikání a ekonomie
- Anotace
- Consumer response to global media branding is explored as a cognitive process crucial for both the advertising industry and academic research. The book emphasizes the importance of interpreting reactions to screen advertising within local cultural contexts, suggesting that this understanding is essential before conducting any quantitative studies.