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Více o knize
Focusing on the evolution of marketing strategies, this book emphasizes the shift from merely increasing market share to fostering long-term, profitable relationships with specific customers. It explores the importance of stakeholder value in relationship marketing, providing insights into how businesses can cultivate deeper connections with their audience for sustained success.
Nákup knihy
Relationship Marketing, Martin Christopher, Adrian Payne, David Ballantyne
- Jazyk
- Rok vydání
- 2002
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Doručení
Platební metody
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