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DAX introduces readers to a powerful data analysis language used primarily in Microsoft Power BI, Excel, and SQL Server Analysis Services. It focuses on enhancing data modeling capabilities, enabling users to create sophisticated calculations and analytics. The book covers essential DAX functions, practical examples, and best practices, making it suitable for both beginners and experienced analysts. Through hands-on exercises, readers will learn to harness DAX for effective data insights and reporting, elevating their data analysis skills to a professional level.