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Customer Relationship Management
Autoři
Více o knize
The book introduces a strategic framework for effective Customer Relationship Management, centered on Professor Payne's five key processes. It outlines a systematic approach to managing CRM initiatives, ensuring they achieve maximum impact and efficiency. By focusing on these processes, readers can implement successful CRM policies that enhance customer interactions and drive business success.
Nákup knihy
Customer Relationship Management, Simon Knox, Adrian Payne, Lynette Ryals
- Jazyk
- Rok vydání
- 2002
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Customer Relationship Management
- Jazyk
- anglicky
- Autoři
- Simon Knox, Adrian Payne, Lynette Ryals
- Vydavatel
- CRC Press
- Rok vydání
- 2002
- Vazba
- pevná
- Počet stran
- 320
- ISBN13
- 9780750656771
- Kategorie
- Podnikání a ekonomie
- Anotace
- The book introduces a strategic framework for effective Customer Relationship Management, centered on Professor Payne's five key processes. It outlines a systematic approach to managing CRM initiatives, ensuring they achieve maximum impact and efficiency. By focusing on these processes, readers can implement successful CRM policies that enhance customer interactions and drive business success.