Endorsements in Advertising

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Endorsement advertising, rooted in a long history, gained notoriety with its association to patent medicine before World War I, leading to public distrust due to exaggerated claims. Once marginalized, endorsements resurfaced around 1920, fueled by the rise of consumerism and modern media. Despite their dubious effectiveness, these tactics have become a dominant force in advertising, costing advertisers and consumers hundreds of millions annually. The book explores this evolution and the complexities of public perception surrounding endorsements.