How to Develop a Strategic Marketing Plan

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Focusing on the importance of strategic market planning, this guide equips organizations with the tools needed to create effective marketing strategies for growth and sustainability. Featuring real-world case studies from notable companies like Campbell Soup and Texas Instruments, it demonstrates how to turn business opportunities into competitive advantages. The book also offers practical resources, including planning forms, checklists, and guidelines for tailoring a strategic marketing plan to meet specific business needs.