Effective advertising of films

Více o knize

The research paper examines the significance of official movie websites as essential tools for promoting films, highlighting their impact on box office revenue as established by Mabry & Porter (2010). It also traces the history of movie trailers, noting their inception around 1912 and their evolution into a standard marketing practice over time. The study emphasizes the interconnectedness of digital marketing strategies and traditional advertising methods in the film industry.