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Investigating Audiences

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Andy Ruddock

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Počet stran: 200 stránek
Čas čtení: 7 hodin

Učebnice

Více o knize

Focusing on qualitative methods in audience research, this book builds on themes from the author's previous work, emphasizing the importance of students' personal media experiences. It aims to deepen understanding of audience dynamics through practical engagement and analysis, making it a valuable resource for those studying media interactions and audience behavior.

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Investigating Audiences, Andy Ruddock

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Rok vydání: 2007
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Titul: Investigating Audiences
Jazyk: anglicky
Autoři: Andy Ruddock
Vydavatel: Sage Publications
Rok vydání: 2007
Vazba: pevná
Počet stran: 200
ISBN13: 9781412922692
Štítky: Učebnice
Anotace: Focusing on qualitative methods in audience research, this book builds on themes from the author's previous work, emphasizing the importance of students' personal media experiences. It aims to deepen understanding of audience dynamics through practical engagement and analysis, making it a valuable resource for those studying media interactions and audience behavior.