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Více o knize
The narrative parallels the classic tale with a modern critique of social media marketing. Two weavers deceive an emperor into believing in an invisible suit, paralleling business leaders who overlook the ineffectiveness of their social media strategies. While some organizations thrive through social media, most are left with hollow content that fails to engage customers. The story highlights the importance of genuine marketing efforts amid a landscape filled with superficiality, suggesting that effective strategies can still emerge to rescue those caught in the digital charade.
Nákup knihy
Social Media Marketing, Alan Charlesworth
- Jazyk
- Rok vydání
- 2017
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Social Media Marketing
- Podtitul
- Marketing Panacea or the Emperor's New Digital Clothes?
- Jazyk
- anglicky
- Autoři
- Alan Charlesworth
- Vydavatel
- Business Expert Press
- Vydavatel
- 2017
- Vazba
- měkká
- Počet stran
- 186
- ISBN13
- 9781631577642
- Kategorie
- Stará reklama
- Anotace
- The narrative parallels the classic tale with a modern critique of social media marketing. Two weavers deceive an emperor into believing in an invisible suit, paralleling business leaders who overlook the ineffectiveness of their social media strategies. While some organizations thrive through social media, most are left with hollow content that fails to engage customers. The story highlights the importance of genuine marketing efforts amid a landscape filled with superficiality, suggesting that effective strategies can still emerge to rescue those caught in the digital charade.