Marketing Communications Report. Communications Strategy with Budget and Timings Plan

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Focusing on the marketing strategies for the Saga Group, this project report outlines a proposal for a loyalty scheme aimed at individuals aged 50 and above. It details the group's diverse offerings, including insurance, personal finance, and a popular magazine. The report presents a comprehensive communications plan designed to enhance customer engagement and loyalty, particularly through Saga Holidays. The findings reflect a thorough analysis conducted as part of a Business Administration course at the University of Kent.