The Praxis of Product Design in Collaboration with Engineering

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Focusing on the generative design process, this book emphasizes the importance of understanding human context to foster innovation. It introduces the Design Matrix, a visual tool that guides users through problem-solving while reflecting on past decisions. The dynamic repertoire of design actions enables the creation of new ideas and insights. Additionally, it features case studies from various industry collaborations, illustrating the complexities and challenges that can be addressed through this innovative design approach.