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Více o knize
The book explores how effective pricing strategies can significantly alter organizations, emphasizing the crucial role of strategy development and implementation. It highlights the challenges faced during the implementation phase, which is often the most complex aspect, even for experienced professionals. The guidance provided aims to help navigate these difficulties, ensuring that pricing strategies lead to successful outcomes.
Nákup knihy
Pricing Strategy Implementation, Andreas Hinterhuber, Stephan M. Liozu
- Jazyk
- Rok vydání
- 2019
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Pricing Strategy Implementation
- Podtitul
- Translating Pricing Strategy into Results
- Jazyk
- anglicky
- Vydavatel
- Taylor & Francis Ltd
- Rok vydání
- 2019
- Vazba
- měkká
- Počet stran
- 166
- ISBN13
- 9781138332171
- Kategorie
- Podnikání a ekonomie
- Anotace
- The book explores how effective pricing strategies can significantly alter organizations, emphasizing the crucial role of strategy development and implementation. It highlights the challenges faced during the implementation phase, which is often the most complex aspect, even for experienced professionals. The guidance provided aims to help navigate these difficulties, ensuring that pricing strategies lead to successful outcomes.