Asia and the Future of Football

The book delves into the complexities of football's globalisation and commercialisation, particularly through the lens of the Asian Football Confederation (AFC). It examines how these dynamics influence the sport's growing importance in Asia, utilizing three theoretical frameworks: globalisation, neo-institutionalism, and governance. By incorporating extensive data from interviews and archival research, it provides a nuanced understanding of the challenges and conflicts arising in the Asian football landscape.