On the Pleasure Principle in Culture

Exploring the interplay between pleasure and belief, Robert Pfaller examines how contemporary culture's enjoyment of sports, design, and eroticism often relies on perceived illusions. He critiques the skepticism of those who view themselves as enlightened, arguing that it fosters a divide between the so-called naive masses and their rulers. This dichotomy supports neoliberal ideologies, portraying citizens as irrational victims needing control, ultimately challenging the foundations of democracy. The work delves into the implications of these cultural dynamics on society and governance.