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The Business of Ethnography

Strategic Exchanges, People and Organizations

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Brian Moeran

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Počet stran: 238 stránek
Čas čtení: 9 hodin

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Exploring the intersection of anthropology and business, Brian Moeran conducts a comprehensive study of Japan's cultural production and creative industries. Through participant-observation, he reveals how social structures significantly shape business practices, challenging the notion that culture alone drives behavior. His findings advocate for a deeper engagement with ethnography in business studies, urging anthropologists to expand their research beyond conventional settings. This work emphasizes the critical role of strategic exchange in understanding human relations within the corporate world.

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The Business of Ethnography, Brian Moeran

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Rok vydání: 2005
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Titul: The Business of Ethnography
Podtitul: Strategic Exchanges, People and Organizations
Jazyk: anglicky
Autoři: Brian Moeran
Vydavatel: Bloomsbury Academic
Rok vydání: 2005
Vazba: měkká
Počet stran: 238
ISBN13: 9781845201951
Štítky: Společenské vědy, Etnografie
Hodnocení: 5 z 5
Anotace: Exploring the intersection of anthropology and business, Brian Moeran conducts a comprehensive study of Japan's cultural production and creative industries. Through participant-observation, he reveals how social structures significantly shape business practices, challenging the notion that culture alone drives behavior. His findings advocate for a deeper engagement with ethnography in business studies, urging anthropologists to expand their research beyond conventional settings. This work emphasizes the critical role of strategic exchange in understanding human relations within the corporate world.