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Více o knize
The 'GO-STOP Signal Framework' provides a structured approach for managers to analyze consumer behavior and identify barriers to purchase. Enhanced by practical diagrams, maps, and international case studies, the book equips readers with tested strategies to improve sales by addressing the reasons behind consumer hesitation. This resource is essential for those looking to optimize their marketing efforts and enhance product appeal.
Nákup knihy
Why People (Dont) Buy, Amitav Chakravarti, Manoj Thomas
- Jazyk
- Rok vydání
- 2016
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Why People (Dont) Buy
- Podtitul
- The Go and Stop Signals
- Jazyk
- anglicky
- Autoři
- Amitav Chakravarti, Manoj Thomas
- Vydavatel
- Palgrave Macmillan UK
- Rok vydání
- 2016
- Vazba
- měkká
- Počet stran
- 240
- ISBN13
- 9781349499878
- Kategorie
- Podnikání a ekonomie
- Anotace
- The 'GO-STOP Signal Framework' provides a structured approach for managers to analyze consumer behavior and identify barriers to purchase. Enhanced by practical diagrams, maps, and international case studies, the book equips readers with tested strategies to improve sales by addressing the reasons behind consumer hesitation. This resource is essential for those looking to optimize their marketing efforts and enhance product appeal.