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A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
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Více o knize
The narrative explores the journey of a powerful magazine publisher who revolutionized the field of market research. It delves into the strategies and innovations that transformed how consumer behavior is analyzed and understood. The book highlights the intersection of media and marketing, showcasing the publisher's influence on advertising practices and the evolution of audience engagement. Through detailed case studies and insights, it reveals the impact of market research on the publishing industry and beyond.
Nákup knihy
A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research, Douglas Ward
- Jazyk
- Rok vydání
- 2009
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
- Jazyk
- anglicky
- Autoři
- Douglas Ward
- Vydavatel
- Temple University Press
- Rok vydání
- 2009
- Vazba
- pevná
- Počet stran
- 240
- ISBN13
- 9781439900154
- Kategorie
- Podnikání a ekonomie
- Anotace
- The narrative explores the journey of a powerful magazine publisher who revolutionized the field of market research. It delves into the strategies and innovations that transformed how consumer behavior is analyzed and understood. The book highlights the intersection of media and marketing, showcasing the publisher's influence on advertising practices and the evolution of audience engagement. Through detailed case studies and insights, it reveals the impact of market research on the publishing industry and beyond.