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A Study on Online Buying Behavior of Youth in Maharashtra
A comparative study between Pune & Nagpur
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Více o knize
Focusing on the online shopping habits of India's youth, this book explores the critical elements of trust and perceived risk in their purchasing behavior. It addresses how these factors influence what, how often, and how much young consumers buy online, as well as their internet usage patterns and access points. The study highlights the scarcity of comprehensive literature on the interplay between trust and perceived risk in this demographic, particularly in Maharashtra, aiming to fill this gap with detailed insights and analysis.
Nákup knihy
A Study on Online Buying Behavior of Youth in Maharashtra, Viay Kumar
- Jazyk
- Rok vydání
- 2017
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- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- A Study on Online Buying Behavior of Youth in Maharashtra
- Podtitul
- A comparative study between Pune & Nagpur
- Jazyk
- anglicky
- Autoři
- Viay Kumar
- Vydavatel
- LAP LAMBERT Academic Publishing
- Rok vydání
- 2017
- Vazba
- měkká
- Počet stran
- 232
- ISBN13
- 9783330032699
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the online shopping habits of India's youth, this book explores the critical elements of trust and perceived risk in their purchasing behavior. It addresses how these factors influence what, how often, and how much young consumers buy online, as well as their internet usage patterns and access points. The study highlights the scarcity of comprehensive literature on the interplay between trust and perceived risk in this demographic, particularly in Maharashtra, aiming to fill this gap with detailed insights and analysis.