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Global Political Campaigning
A Worldwide Analysis of Campaign Professionals and Their Practices
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The book explores the evolving practices of election campaigning across the globe, drawing on an extensive survey of campaign managers and political consultants from 43 countries. It offers insights into the professional roles and strategic approaches that shape the future of electioneering in media-driven democracies, highlighting the impact of these changes on political communication and campaign strategies.
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Global Political Campaigning, Fritz Plasser
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- 2002
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