Knihu momentálně nemáme skladem
Více o knize
Focusing on key marketing management challenges from the 1980s that remain relevant today, the author emphasizes the significance of productivity, integration, and creativity for success in a competitive environment. Each chapter offers a critical analysis of various marketing concepts, theories, and methods, allowing for standalone reading based on specific issues. The book is enriched with case studies and an extensive bibliography, providing valuable insights for practitioners and students alike.
Nákup knihy
Marketing in Perspective (RLE Marketing), Simon Majaro
- Jazyk
- Rok vydání
- 2014
- product-detail.submit-box.info.binding
- (pevná)
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Marketing in Perspective (RLE Marketing)
- Jazyk
- anglicky
- Autoři
- Simon Majaro
- Vydavatel
- Taylor & Francis
- Rok vydání
- 2014
- Vazba
- pevná
- Počet stran
- 252
- ISBN13
- 9781138787636
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on key marketing management challenges from the 1980s that remain relevant today, the author emphasizes the significance of productivity, integration, and creativity for success in a competitive environment. Each chapter offers a critical analysis of various marketing concepts, theories, and methods, allowing for standalone reading based on specific issues. The book is enriched with case studies and an extensive bibliography, providing valuable insights for practitioners and students alike.