Loyalty Rules!: How Today's Leaders Build Lasting Relationship

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Focusing on loyalty as a crucial leadership quality, the author argues that many leaders fail to earn employee commitment. Drawing from his previous work, he emphasizes the connection between loyalty and profitability. Through engaging examples from successful companies, he illustrates how effective leaders foster trust-based partnerships among stakeholders. Reichheld outlines six foundational principles of loyalty, including the importance of mutual benefit, simplicity, rewarding deserving partners, open communication, and aligning actions with words.