I.T. in Retailing

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The book explores the dynamic landscape of today's retail sector, highlighting the crucial role of information technology and quantitative models in shaping effective marketing strategies. It reveals that while large retailers have advanced electronic point-of-sale systems, many fail to leverage the data for strategic growth. Additionally, medium and smaller retailers grapple with the cost-effectiveness of such technologies, questioning whether their absence places them at a significant disadvantage against larger competitors. The insights stem from research conducted prior to a focused seminar on retail systems.