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Focusing on the financial intricacies of event promotion, this book offers invaluable insights for both new and seasoned promoters. Bret Ridgway shares his extensive experience in back-of-the-room sales, revealing critical tips that can significantly boost profits. Industry experts praise the book for its potential to transform promotional strategies and enhance revenue. With a strong emphasis on practical advice, it serves as an essential guide for anyone involved in organizing events and seeking to maximize their success.