The $50,000,000 Question

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Exploring the valuation of identities such as race and sexual orientation, the book challenges the notion that majority group members place greater importance on their identities than minorities do. Utilizing modern quantitative methods, including large-scale surveys, it investigates whether individuals from minority groups—Blacks, Latinos, women, LGBT citizens, and religious minorities—value their identities less than their majority counterparts. The findings reveal a significant "NO" to this assumption, while also uncovering potential dishonesty among majority group members.