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Více o knize
Focusing on the complexities of real-world scenarios, this book introduces 'case theory' as an innovative extension of traditional case study research. It encompasses both methodology and the diverse outcomes that arise from case studies, offering a comprehensive framework for understanding business and management challenges. By integrating these elements, it aims to enhance the effectiveness of case study research in addressing practical issues in the field.
Nákup knihy
Case Theory in Business and Management, Evert Gummesson
- Jazyk
- Rok vydání
- 2017
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- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Case Theory in Business and Management
- Podtitul
- Reinventing Case Study Research
- Jazyk
- anglicky
- Autoři
- Evert Gummesson
- Vydavatel
- Sage Publications
- Rok vydání
- 2017
- Vazba
- měkká
- Počet stran
- 368
- ISBN13
- 9781446210628
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the complexities of real-world scenarios, this book introduces 'case theory' as an innovative extension of traditional case study research. It encompasses both methodology and the diverse outcomes that arise from case studies, offering a comprehensive framework for understanding business and management challenges. By integrating these elements, it aims to enhance the effectiveness of case study research in addressing practical issues in the field.