The symbiosis of big data and behavioral insights. Applications and ethical considerations

The essay explores the intersection of big data and behavioral economics, particularly in the context of the 2016 US presidential election and Donald Trump's unexpected victory. It highlights how the strategic use of big data combined with behavioral nudges contributed to Trump's campaign success. Through real-life examples from politics and business, the paper examines the effective synergies between these two fields, while also addressing practical limitations and ethical concerns surrounding their application.