Effectiveness of Value-Selling Training Programs

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In the context of Business-to-Business (B2B) environments, the focus is on value-based selling (VBS) as a strategic approach to shift customer conversations from price to value. Companies are increasingly investing in training their sales teams to enhance their ability to quantify and effectively communicate the value of their products or services. This thesis explores the significance of VBS in improving sales strategies and customer relationships in a competitive marketplace.