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Více o knize
In the context of Business-to-Business (B2B) environments, the focus is on value-based selling (VBS) as a strategic approach to shift customer conversations from price to value. Companies are increasingly investing in training their sales teams to enhance their ability to quantify and effectively communicate the value of their products or services. This thesis explores the significance of VBS in improving sales strategies and customer relationships in a competitive marketplace.
Nákup knihy
Effectiveness of Value-Selling Training Programs, Thomas Menthe
- Jazyk
- Rok vydání
- 2016
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Effectiveness of Value-Selling Training Programs
- Jazyk
- anglicky
- Autoři
- Thomas Menthe
- Vydavatel
- GRIN Verlag
- Rok vydání
- 2016
- Vazba
- měkká
- Počet stran
- 112
- ISBN13
- 9783668290341
- Kategorie
- Podnikání a ekonomie
- Anotace
- In the context of Business-to-Business (B2B) environments, the focus is on value-based selling (VBS) as a strategic approach to shift customer conversations from price to value. Companies are increasingly investing in training their sales teams to enhance their ability to quantify and effectively communicate the value of their products or services. This thesis explores the significance of VBS in improving sales strategies and customer relationships in a competitive marketplace.