Transmedia Storytelling and the Apocalypse

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Exploring the allure of the apocalypse in culture, this book examines how the post-apocalyptic genre has evolved alongside media transformations, becoming a prime medium for transmedia storytelling. It highlights the genre's ability to create a captivating blend of the strange and familiar, providing a consistent narrative framework that accommodates diverse stories from various creators. Through case studies of notable franchises, the book illustrates the genre's unique appeal and its role in contemporary storytelling.