Intellectual Property and Business Competitiveness

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The book explores the challenges companies face when rivals imitate their product designs, potentially harming their brand reputation and sales. It delves into the impact of intellectual property (IP) laws in the UK and Europe, particularly regarding design rights, and examines how companies can protect their innovations. Through case studies from the smartphone and tablet industries, it highlights ongoing litigations and the complexities of maintaining a competitive edge in a market where imitation can thrive.