Marketing Plan for Australian Catholic University (ACU) 2018. Improvement of ACUs branding and enrollment

The marketing plan focuses on Australian Catholic University, established in 1991, with a student body of 25,687. It builds on an analysis of the university's marketing and competitive landscape to enhance brand awareness, engage stakeholders, and increase student enrollment and academic offerings. This comprehensive guide aims to direct the university's marketing team in effectively promoting its initiatives and expanding its reach within the educational sector.