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The paper explores the evolution of modern airline alliances over the past thirty years, highlighting their diverse characteristics and functions. It examines how these alliances range from branding and franchising low-density feeder routes to forming extensive global networks. The analysis emphasizes the strategic importance of these collaborations in enhancing operational efficiency and market reach within the airline industry.
Nákup knihy
Airline Alliances. Basics & Bypassing Barriers, Richard Friedrich, Sebastian Wagner
- Jazyk
- Rok vydání
- 2013
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- Titul
- Airline Alliances. Basics & Bypassing Barriers
- Jazyk
- anglicky
- Vydavatel
- GRIN Verlag
- Rok vydání
- 2013
- Vazba
- měkká
- ISBN13
- 9783656435891
- Kategorie
- Podnikání a ekonomie
- Anotace
- The paper explores the evolution of modern airline alliances over the past thirty years, highlighting their diverse characteristics and functions. It examines how these alliances range from branding and franchising low-density feeder routes to forming extensive global networks. The analysis emphasizes the strategic importance of these collaborations in enhancing operational efficiency and market reach within the airline industry.