Customer Service in the 21st Century

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Focusing on the critical role of customer service in business success, this book equips readers with essential tools for meeting diverse customer needs. Drawing from extensive academic research and practical experience, it integrates theory with real-world application, offering a conceptual model of buyer behavior. The text aims to serve business, management, and marketing professionals alike, featuring case studies and a glossary of key terms to enhance understanding and implementation of effective customer service strategies.