Descriptive Data Mining

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Focusing on knowledge management, this book provides a comprehensive introduction to the field, integrating descriptive models with data mining analysis. It explores essential topics such as data visualization using R and Rattle, market basket analysis, smarketing RFM models, and association rules with the APriori algorithm. Additionally, it covers cluster analysis and link analysis, incorporating various open-source software tools. Each chapter builds on the previous one, culminating in a thorough understanding of both foundational concepts and advanced predictive models.