Hungry Start-Up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision

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Entrepreneurs are driven by a desire to shape their ideal world rather than merely maximizing profits for investors. Drawing from extensive experience with startups, Peter Cohan presents a strategic handbook tailored for small businesses, emphasizing short-term strategies with six key decision points: setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change. This approach allows entrepreneurs to maintain control and delay reliance on outside financing, providing a fresh perspective that contrasts with existing guides aimed at larger companies.