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Více o knize
The 12th Edition emphasizes the integration of technology in marketing strategies, showcasing how companies leverage it for success. It features in-depth examples and case studies, with a significant focus on global marketing introduced early in the text. The authors prioritize themes such as customer relationships and entrepreneurship, ensuring relevance in today's market. This edition boasts a fresh design, enhanced supplementary materials, and includes an interactive web page alongside a special package for online access, making it a comprehensive resource for students.
Nákup knihy
Marketing W/Powerweb, Michael J. Etzel, Bruce J. Walker, William J. Stanton
- Jazyk
- Rok vydání
- 2000
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Marketing W/Powerweb
- Jazyk
- anglicky
- Vydavatel
- McGraw Hill LLC
- Rok vydání
- 2000
- Vazba
- měkká
- Počet stran
- 674
- ISBN13
- 9780072430349
- Kategorie
- Stará reklama, Podnikání a ekonomie
- Anotace
- The 12th Edition emphasizes the integration of technology in marketing strategies, showcasing how companies leverage it for success. It features in-depth examples and case studies, with a significant focus on global marketing introduced early in the text. The authors prioritize themes such as customer relationships and entrepreneurship, ensuring relevance in today's market. This edition boasts a fresh design, enhanced supplementary materials, and includes an interactive web page alongside a special package for online access, making it a comprehensive resource for students.