Buying and Selling Multimedia Services

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The book emphasizes the human elements involved in producing multimedia, offering insights for both buyers and sellers. It combines practical advice with real-world anecdotes from the author's 25 years of experience, sharing valuable lessons learned through various projects. By focusing on the interpersonal dynamics and challenges in the multimedia industry, it provides a unique perspective that goes beyond technical aspects, making it a useful resource for navigating the complexities of multimedia services.