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Content-driven Commerce

Empirical Studies of the IT-enabled Convergence of Two Business Model Types. Dissertationsschrift

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  • 152 stránek
  • 6 hodin čtení

Více o knize

The dissertation explores the intersection of content and commerce business models on the Internet, offering both theoretical and practical insights. It delves into how these models converge, analyzing their implications for businesses operating online. Through this investigation, the work aims to enhance understanding of the evolving landscape of digital business strategies.

Nákup knihy

Content-driven Commerce, Benedikt Berger

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Rok vydání
2017
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