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Více o knize
Exploring the evolution of television sponsorship, this book delves into the semi-mythical status of sponsors and their profound impact on media and culture. It examines how sponsors shape content, influence public perception, and navigate the complexities of advertising in a digital age. Through engaging anecdotes and insightful analysis, the narrative reveals the behind-the-scenes dynamics of sponsorship, highlighting its significance in the entertainment industry and its broader implications on society.
Nákup knihy
The Sponsor, Erik Barnouw
- Jazyk
- Rok vydání
- 2003
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- The Sponsor
- Podtitul
- Notes on Modern Potentates
- Jazyk
- anglicky
- Autoři
- Erik Barnouw
- Vydavatel
- Taylor & Francis Ltd (Sales)
- Rok vydání
- 2003
- Vazba
- měkká
- Počet stran
- 220
- ISBN13
- 9780765805478
- Kategorie
- Podnikání a ekonomie
- Anotace
- Exploring the evolution of television sponsorship, this book delves into the semi-mythical status of sponsors and their profound impact on media and culture. It examines how sponsors shape content, influence public perception, and navigate the complexities of advertising in a digital age. Through engaging anecdotes and insightful analysis, the narrative reveals the behind-the-scenes dynamics of sponsorship, highlighting its significance in the entertainment industry and its broader implications on society.