Politics and Big Data

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The book explores the role of social media in electoral campaigns, emphasizing its significance in monitoring and forecasting election outcomes. Through a comprehensive meta-analysis of existing literature, the authors identify the conditions that enhance the accuracy of social media-based forecasts. Additionally, new case studies from France, Italy, and the United States illustrate the effectiveness of 'Sentiment Analysis' in predicting electoral results, showcasing its potential to provide more precise insights into voter behavior.