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Marketing - The Retro Revolution

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276 stránek

Více o knize

The book is highly regarded within the academic marketing community, recognized for its significant contributions to the field. It offers in-depth insights and analysis, making it an essential resource for scholars and practitioners alike. The work stands out for its rigorous approach and comprehensive exploration of marketing principles, serving as a vital reference for understanding contemporary marketing strategies and theories.

Parametry

ISBN
9780761968511
Nakladatelství
Sage Publications

Kategorie

Varianta knihy

2001, měkká

Nákup knihy

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