Climb Beyond. Market Research for the Introduction of a New Product into the Indoor Climbing Sport

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The thesis explores the surge in popularity of indoor climbing over the past two decades, highlighting its appeal among urban dwellers. Despite a large initial participation, many climbers fail to progress in their skills. The research introduces an innovative product designed to track professional climbers' movements and provide guidance to novices, enhancing their climbing experience. It addresses the uncertain market landscape for such a product and investigates the reasons behind the drop-off in user engagement, aiming to foster greater enjoyment and advancement in the sport.