MARKETING COMMUNICATION PHENOMENON WITHIN SOCIAL NETWORKS AND BLOGS

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Exploring the influence of social networks and blogs, this book examines their impact on consumer behavior among youth in the 21st century. It details research methodologies, sample sizes, and survey methods used to analyze how these platforms facilitate communication and expand social circles. The text also includes discussions on popular sites, emerging issues, and a literature review featuring various theories and practical examples, providing a comprehensive look at the evolving landscape of online interaction and its implications for personal and professional lives.