SWOT Analysis of the EasyJet Airline Company

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Focusing on strategic operations management, this report analyzes EasyJet's successful service operations across Europe. It delves into three key areas: Quality Management, Service Design, and Capacity Design, providing insights into how these decisions contribute to the airline's effectiveness. A SWOT analysis further evaluates EasyJet's position, highlighting strengths and weaknesses. The report concludes with recommendations aimed at enhancing competitive advantage through customer satisfaction and maintaining low airfares, essential for the airline's continued success in the market.